And The Next Viral Beauty Trend Is… LaCroix-Inspired Hair?

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Just when you thought all of that LaCroix hype had died down, it’s suddenly resurfaced—this time, in the form of the next viral Instagram beauty trend.

Confused? Let us explain.

The popular sparkling beverage is the inspiration behind a slew of rainbow hairstyles by Minnesota-based Scruples Hair Care. The brand challenged eight stylists to pick a LaCroix flavor of their choice and reimagine its signature watercolor aluminum cans as a new hair color for a daring client.

The result? Some pretty breathtaking hair inspo. From the lime green-to-violet ombré Múre Pepino Curate look to Melón Pomelo’s sunset-like red-, orange, and-pink masterpiece, they’re all styles that the unconventional hair color-obsessed could get behind. Consider this more proof that the rainbow hair trend is here to stay, and that LaCroix is officially back (did it ever really go away, though?).

While we’re not so sure we’ll be looking to other trending beverages for future beauty inspiration, we can’t deny that this challenge yielded some pretty magical and unexpected results.

💦🌷🌻Pamplemousse🌻🌷💦 Inspired by my favorite @lacroixwater flavor 😜 I mostly like Pamplemousse the best because it’s fun to say. 😬 I created these colors with @scrupleshair Urban Shock Color Craze (Formulas below 👇👇👇) and added @brazilianbondbuilder to help restore @thehotkarl ‘s hair! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Formula 1 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pastelizer + Yellow + Orange + Pink + Green ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Formula 2 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pastelizer + Pink + Yellow + Orange + Green ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Formula 3 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pastelizer + Pink + Purple ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Formula 4 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pastelizer + Teal + Blue ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Formula 5 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Pastelizer + Blue ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ – #Scruples #ScruplesStudio #UrbanShock #LaCroixHair #LaCroix #lacroixwater #lacroixsoverboys #lacroixsparklingwater #sparklingwater #water #bubbly #halloween #halloweenhair #allure #cosmopolitan #teenvogue #refinery29 #modernsalon #behindthechair #americansalon #hairgoals #hairoftheday #rainbow #rainbowhair #unicorn #unicornhair #licensedtocreate #color #imallaboutdahair #colormelt

A post shared by St Louis – Hairstylist (@caitlinfordhair) on

What a fun project this turned out to be! ( @lacroixwater @lacroixsoverboys )We’ve gotten reposts/features on @popsugarbeauty @bustle @goodhousekeeping !!! How freakin fun! Check out my story for the links! Make sure to follow the @scrupleshair team that made this possible! ⚡️ @kristinacheeseman @christina_angeline @sydniiee @leysahairandmakeup @shmeggsandbaconn @sadiejcre8s @caitlinfordhair @deannabaisden #scruples . . . #lacroix #lacroixhalloween #imallaboutdathair #licensedtocreate #cosmoprofbeauty #loxabeauty #beautylaunchpad #bustle #goodhousekeeping #popsugarmusthave #popsugar #allure #cosmopolitan #hairinspo #hudabeauty #vividhair #unicornhair #california #visalia #559 . @makeupbyfrances . #makeupbyfrances ✂️💋

A post shared by Hair&Makeup Artist/Visalia,CA (@makeupbyfrances) on

 

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