Even though popular retro Instagrammers like Miss Victory Violet and Lady Damfino swear by those trademark Bésame gold-and-red lipstick tubes, Gabrielle Hernandez maintains that the brand is for vintage influencers and professional modern women alike.
If you’re not familiar with Bésame, you’ve definitely seen their shades before, or perhaps even worn them in a past life. The family-owned and -operated brand out of Burbank specializes in cosmetics with history. Each product has roots in pigments or formats that have existed before, or are deeply inspired by a product from the past, and are brought back to life in a modern, paraben-free, vegan formula. Its trademark red lipstick, for example, Bésame Red, is a replica of a shade from the 1920s that Hernandez found when researching makeup looks of history for her book Classic Beauty: The History of Makeup.
How beautiful is @sigourneyfrances in her Brown Cake Mascara, Apricot Cream Rouge and Blood Red lipstick?
“It was a very powerful red, one that was very prevalent in the ’20s and ’30s,” Hernandez explains. “So I decided, let me make that first.”
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