Bésame Isn’t Just for Vintage Makeup Lovers

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Even though popular retro Instagrammers like Miss Victory Violet and Lady Damfino swear by those trademark Bésame gold-and-red lipstick tubes, Gabrielle Hernandez maintains that the brand is for vintage influencers and professional modern women alike.

How beautiful is @sigourneyfrances in her Brown Cake Mascara, Apricot Cream Rouge and Blood Red lipstick? ❤💄💋

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If you’re not familiar with Bésame, you’ve definitely seen their shades before, or perhaps even worn them in a past life. The family-owned and -operated brand out of Burbank specializes in cosmetics with history. Each product has roots in pigments or formats that have existed before, or are deeply inspired by a product from the past, and are brought back to life in a modern, paraben-free, vegan formula. Its trademark red lipstick, for example, Bésame Red, is a replica of a shade from the 1920s that Hernandez found when researching makeup looks of history for her book Classic Beauty: The History of Makeup.

 

How beautiful is @sigourneyfrances in her Brown Cake Mascara, Apricot Cream Rouge and Blood Red lipstick?

“It was a very powerful red, one that was very prevalent in the ’20s and ’30s,” Hernandez explains. “So I decided, let me make that first.”

The most flattering dark red for all skin types! 1922 Blood Red on @missvintagelady 💄💄

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♥️

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